The AI StudioSample engagement · what we build
Sample · Client details anonymized
The AI StudioSample engagement · what we build
Sample · Client details anonymized
Ads Arsenal is Battle Bridge’s advertising management platform for Google, Meta, and TikTok. It monitors campaign performance, identifies opportunities to reduce wasted spend, and gives your team specific recommendations with the evidence behind them.
Your team sets the goals and decides which changes need approval. Ads Arsenal does the ongoing analysis, makes the campaign changes you approve, and tracks what happens afterward.
Use it as a standalone product, or connect it to the AI Studio so leadership and marketing can access reports, review recommendations, and approve actions in plain English.
The featured live-entertainment company advertises across multiple brands and divisions, spending approximately $750,000 a month on Meta alone.
We connected Ads Arsenal to its private AI Studio alongside NetSuite, Ramp, and Ticketmaster. That gives the company access to advertising performance and management within the same workspace as its other business information.
Ads Arsenal is a separate paid product. The Studio integration brings its capabilities into that shared workspace.
Advertising teams spend a substantial part of their day checking accounts, investigating changes, and assembling reports. Ads Arsenal helps with that ongoing work so people can spend more time on strategy, creative, and decisions.
Ads Arsenal reviews connected campaigns against the goals your team sets. It examines spend, delivery, clicks, and tracked conversions, with detailed analysis by ad, placement, device, time of day, keyword, and product.
Findings identify the affected campaign or ad, explain the issue, and show the supporting numbers. When the evidence is inconclusive, the finding can remain an open question.
When a finding has a fix, the action arrives attached to it and your team approves it from the same place. Pause an ad, adjust a budget, cap or exclude a placement, promote the ad carrying the campaign, or change the campaign settings behind the problem.
Before execution, Ads Arsenal checks the current platform state and the rules your team has set. Every change is logged with who or what approved it, and every change can be rolled back.
You can also let routine actions run without a click inside the limits you set, and Ads Arsenal reports them afterward. Anything outside those limits waits for approval.
A property defines the campaigns Ads Arsenal evaluates together. It can cover an entire account, a brand, a product line, a launch, or a region. Each property has its own goals and constraints, including budgets or creative that must remain unchanged.
A lens combines properties for reporting across accounts and platforms. A brand leader can review one brand; an executive can review the portfolio.
After an action, Ads Arsenal monitors performance to assess whether results improved, declined, or remain inconclusive.
Campaign reviews capture where spend went, what performed, and what should inform the next campaign. Goals, constraints, feedback, and previous findings remain available so your team can build on earlier work.
Run reports for a campaign, property, or portfolio. Ask a question in plain English to draft a report, save useful reports as templates, and schedule delivery by email.
Exports include CSV, XLSX, and branded PDF. Reports identify the source platform and attribution basis, so finance and marketing read the same numbers.
Ads Arsenal also helps teams investigate creative fatigue, evaluate copy tests, and maintain search campaigns and Shopping feeds.
Identify signs of fatigue and propose replacements from the creative available to the property. Changes follow the team’s approval rules and creative restrictions.
Structure headline and primary-text tests around a hypothesis, review the results, and retain the findings for future campaigns.
Surface search terms spending without results, keyword issues, disapproved products, and missing feed attributes. Findings explain the issue and carry the fix with them.
These capabilities follow the same goals, permissions, and approval requirements as the rest of the platform.
Ads Arsenal has its own interface for advertising analysis and management. Connecting it to the AI Studio makes those capabilities accessible alongside the company’s finance, ticketing, and other business systems.
Executives can ask about spend and performance without requesting another custom report. Marketing teams can investigate findings and act on them without opening a separate advertising dashboard.
Through the API integration, the Studio retrieves Ads Arsenal’s reports, findings, and actions. Changes follow the user’s permissions and the approval rules your team set.
“How much did we spend by brand last month, and what were the reported acquisition costs on each platform?”
“Which campaigns are above our target cost per purchase, and what changes does Ads Arsenal recommend?”
“Show me the proposed pauses, the evidence behind each one, and which changes need approval.”
“What did we learn from the last campaign that should go into this brief?”
Leadership gets easier access to advertising information. Marketing can run reports, review recommendations, and approve changes from the Studio. Specialists can continue using the Ads Arsenal interface for detailed work.
Reports retain their platform sources and attribution context. Recommendations retain their supporting evidence. Access through the Studio follows the same configured controls as access through Ads Arsenal.
Ads Arsenal provides the advertising capabilities. The Studio brings them into the company’s broader workflow.
In one client launch campaign, Ads Arsenal identified an ad that was spending without tracked purchases while other ads in the same campaign were converting.
The campaign’s constraints ruled out changes to budget, creative, and geography. Ads Arsenal recommended pausing the underperforming ad. The client approved the recommendation, and the pause was verified on Meta.
The campaign’s budget, creative, audience, and geography remained unchanged across the two periods. After the pause, spend shifted to the remaining ads.
This is a single campaign’s before-and-after result, not a controlled experiment or a typical performance promise. It illustrates how identifying and acting on a specific issue can make a meaningful difference.
When several brands, agencies, and internal teams share responsibility for advertising, leadership needs a consistent way to understand performance.
Where is the money going? Which campaigns need attention? What changes have been made? And what happened afterward?
Ads Arsenal brings that information together across connected accounts while preserving separate goals and operating rules for each part of the business.
Agencies and internal teams can continue contributing strategy, creative, and specialist expertise. Ads Arsenal gives the business a shared view of performance and a consistent process for reviewing and making changes.
Connected to the AI Studio, those answers and actions are also available through conversation.
You can use Ads Arsenal without commissioning an AI Studio.
Start with the advertising accounts, goals, and reporting needs you want to bring together. Define how campaigns should be grouped, what must remain unchanged, and which actions require approval.
From there, your team reviews findings, runs reports, and acts on recommendations. And where your business needs something the platform does not do yet, we build it: the connectors, the reports, and the workflows are built to your specification, the same way we built this client’s.
If your business also needs a shared workspace for advertising, finance, operations, and other systems, the AI Studio can connect those capabilities.
Ads Arsenal helps your team understand performance and act on it. The AI Studio makes those capabilities part of how the wider business works.